Tell Your Story toThousands of People Through Images. Pinterested? As some of you know Pinterest is a social media site. Yes, another one! I have been dabbling with Pinterest and reading about how nonprofits can best utilize it. While I'm no expert, I thought I would share some of what I have learned. According to Association of Fundraising Professionals it is now the 3 rd largest social media site and the 16 th most popular website on the entire web. The topics on Pinterest are endless. This popularity is most likely because of the visual images shown on Pinterest with less text than other social media sites. So, it may be time to get on board. It could be easier than you think! What is Pinterest? Pinterest is a virtual bulletin board or scrapbook where you “pin” images, with embedded links, to a pinboard that you have created. You can have several ...